ULTA ANNUAL REPORT
The concept of this project was to create an online version of a company's printed annual report. I chose Ulta because it ties in with my interest in makeup artistry, and they have a very distinct, unique voice and brand.
One of my goals when tackling this project was to create a design that captures Ulta's essence, while still reflecting my style as a designer. It was a fun experience, to study what makes a company's voice recognizable - the colors, the typography, the photography - and combine that with my own style.