The concept of this project was to create an online version of a company's printed annual report. I chose Ulta because it ties in with my interest in makeup artistry, and they have a very distinct, unique voice and brand. 
One of my goals when tackling this project was to create a design that captures Ulta's essence, while still reflecting my style as a designer. It was a fun experience, to study what makes a company's voice recognizable - the colors, the typography, the photography - and combine that with my own style.
Also, creating the live version was a fun way to hone my CSS animation and JavaScript skills. I love how interactive it feels.
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