"MEET YOUR NEW BUDDY" CAMPAIGN
This project was a campaign to bring attention to a cause or issue. The concept chosen was a campaign for the ASPCA, focusing on their adoption shelters. Inspiration came from finding the wonderful dog photography work of Damedeeso, which took this project far from the sad, upsetting tone of many animal rights campaigns -- giving way to something fun and memorable to make the public excited about adopting their new best friend.
This concept was then expanded from the billboard ads, to include magazine ads, stickers, shirts, and mugs.