COLONIAL PHOTO & HOBBY
Colonial Photo & Hobby was an exercise in producing, from start to finish, a complete branding package. The project began with an identity update, with a logo that reflects both their roots as a family-run shop and their knowledge of cameras and photography equipment.
Speaking of family businesses, keeping this in mind led to a whimsical (and cute) idea - the employee business cards feature baby photos of the employees!
From there, it was expanded into a full online storefront, stationery package, in-store signage, billboards, and more.